Squiretown Properties breaks ground for ParkVue, Livingston

Excitement is building at ParkVue at Livingston, New Jersey’s newest luxury rental community. The principals of Squiretown Properties were recently joined by Livingston Mayor Michael M. Silverman and township officials to celebrate the groundbreaking for ParkVue at Livingston, a 220-unit luxury rental apartment community. The opening is slated for the fall of 2016, according to Sam Gershwin, senior vice president of the Roseland-based Squiretown Properties.

groundbreaking-parkvueIdeally situated on 21 acres at 211 Eisenhower Parkway, just south of the intersection of Route 10 in Livingston, ParkVue when completed, will consist of 63 one-bedroom and 113 two-bedroom market rate units, as well as 44 affordable units as determined by COAH guidelines.

“We wanted to create the ultimate lifestyle for our future tenants,” said Sam Gershwin, reflecting on the gated community’s many amenities. “It’s everything anyone would ever want or need in an apartment community.”

Beyond the winding road and gatehouse, the site is located on spacious open grounds with wooded buffers. Residents will enjoy attractive landscaping elements including a waterfall, pond and terraced walls. There will be a private clubhouse, heated outdoor pool, multi-use sports court, a putting green and a top-tier fitness center.

“We’ve raised the bar above the norm to make tenants feel at home,” added Gershwin. “There will be BBQ facilities, a “tot lot” for residents’ children, a central courtyard with benches, bicycle racks and a walking path. Plus those extra conveniences that tenants expect but rarely get — like indoor reserved parking and available private storage.

“ParkVue at Livingston is designed with a community feel in mind — a place where residents and their guests can meet and greet, and enjoy a wide range of indoor and outdoor activities,” said Gershwin. “Its excellent location and provides a great opportunity to create a dynamic residential community, one that is welcoming for a wide demographic ranging from well-established families to millennials.

Designed by the award-winning Minno & Wasko Architects & Planners, ParkVue at Livingston will consist of three- and four-story elevator-accessed buildings with brick facades over secure, in-building parking. The marketing and leasing company is Builder Marketing Services. Construction financing is being provided by Valley National Bank.

Located in northern New Jersey’s Essex County, the Township of Livingston has an affluent population of nearly 30,000 and is well-known for its nationally recognized school system and strong demographics.

“Luxury rental development remains strong throughout the New Jersey market, with consistent demand for new luxury apartments,” said Gershwin. “Given the demand throughout the region, ParkVue at Livingston is a perfect complement for this community.”

Prospective tenants are urged to visit online for VIP registration and construction updates. For a sneak peek, visit www.RentParkvue.com.